Financial statements
were never meant to be compared.
We fixed that.
Every public company reports differently. FinEL's classification engine normalizes 21 million data points across 14,000+ entities into a single, consistent schema. The result isn't a cheaper terminal — it's a new kind of financial data.
Raw financial data is a mirage of comparability
Yahoo Finance, Google Finance, and most data providers display as-reported numbers. But when Apple calls it "Cost of Sales" and Microsoft calls it "Cost of Revenue," a side-by-side comparison is meaningless. Even XBRL hasn't solved this — companies use different taxonomies, custom extensions, and inconsistent mappings.
Not aggregation. Interpretation.
Most financial platforms aggregate data from third-party feeds. We built a proprietary classification model that reads every SEC filing and maps each line item to a standardized financial structure — the same work Bloomberg, Capital IQ, and FactSet charge $20,000+/year to access.
Ingest directly from SEC EDGAR
Every 10-K and 10-Q filed by 14,000+ public entities is parsed at the source. No third-party data feeds. No telephone game.
Classify with proprietary models
Our engine maps each reported line item — regardless of label, grouping, or taxonomy — to a consistent, GAAP-validated financial structure. This is the hard part.
Validate against accounting logic
Every normalized statement is checked for internal consistency: do assets equal liabilities plus equity? Does operating income flow correctly? Bad data doesn't ship.
You get decision-ready data
Compare any company to any other company — across sectors, across industries, across time — on a true apples-to-apples basis.
Analysis that isn't possible with raw data
True Cross-Company Comparison
Compare margins, returns, and ratios across any set of companies on a genuinely like-for-like basis. Not "close enough" — actually comparable. Build comp tables that hold up to scrutiny.
Industry Benchmarks
See how any company stacks up against its peers. Spot outliers instantly. Normalized data makes the averages meaningful.
Screener That Works
Filter 14,000+ entities by 300+ financial metrics. When the underlying data is normalized, screening results you can actually trust.
AI Explorer
Ask questions in natural language, backed by normalized data. "Compare AAPL and MSFT margins over 5 years" returns a real answer, not a hallucination.
Report Generator
AI-generated research reports with normalized data baked in. Export to Word, PowerPoint, or PDF. Analysis that would take hours, in minutes.
Full Financial Suite
Income statements, balance sheets, cash flows, 300+ ratios, DuPont analysis, DCF models, SEC filings, XBRL extraction, fund holdings, economic data. All normalized.
Funds & ETFs
Full portfolio holdings for mutual funds and ETFs sourced from SEC NPORT-P filings. See exactly what a fund owns, how allocations shift over time, and compare across funds.
MCP Server — Bring FinEL Data to Your AI Tools
Pro subscribers get access to our MCP (Model Context Protocol) server. Connect FinEL's normalized financial data directly to Claude, Cursor, Windsurf, or any MCP-compatible AI tool. Ask your AI to pull comps, compare margins, screen by ratios, or analyze SEC filings — all powered by the same classified data that runs the platform. Your AI tools deserve better than raw, as-reported numbers.
Bloomberg, Capital IQ, and FactSet all normalize financial data.
They charge $20,000+/year for it.
We don't think the answer is to build a cheaper terminal. The answer is to make normalized financial data accessible as a new category — purpose-built for independent investors, analysts, and teams who make real investment decisions without a six-figure data budget.
Who uses FinEL
Serious Individual Investors
You read 10-Ks. You build spreadsheets. You want to compare companies on fundamentals, not vibes. FinEL gives you the data layer that used to require a Bloomberg login.
Independent Analysts & RIAs
Your clients expect institutional-quality analysis. Build comp tables, generate reports, and benchmark against industry averages — without institutional overhead.
Financial Content Creators
You write about stocks on Substack, YouTube, or X. FinEL gives you defensible data and shareable charts that make your analysis stand out.
Small Teams & Funds
You can't justify $24K per seat. But you need more than Yahoo Finance. FinEL fills the gap — normalized data, screening, AI research, and an API.
Three plans. No contracts.
- 14,000+ normalized entities
- 5-year financial history
- Compare up to 3 companies
- 300+ ratios & DuPont analysis
- Industry benchmarks & scores
- AI Explorer
- SEC filing search
- Everything in Basic, plus:
- 10-year financial history
- Compare up to 10 companies
- Screener with saved presets
- DCF valuation models
- AI-generated reports
- Full fund holdings & history
- Everything in Explorer, plus:
- Unlimited history
- Compare up to 20 companies
- XBRL data extraction
- Custom company uploads
- Programmatic API access
- MCP server for AI tools
- Raw line item data
Frequently Asked Questions
Why can't I just compare financials on Yahoo Finance or Google Finance?
You can look at two companies side by side — but you're comparing labels, not concepts. Apple reports "Net sales," Microsoft reports "Revenue," and Walmart reports "Net revenues." These all mean the same thing, but raw data treats them as different line items. Multiply that across every row of three financial statements for 14,000 entities and the problem becomes obvious: raw, as-reported data was never designed for comparison. FinEL's classification engine solves this by mapping every filing to a single, consistent schema before you ever see it.
What exactly does your classification engine do?
It reads every 10-K and 10-Q filed with the SEC and maps each reported line item — regardless of what the company called it — to a standardized financial structure. This isn't simple renaming. The engine handles custom XBRL extensions, non-standard groupings, and company-specific reporting quirks. After classification, every statement is validated against GAAP accounting logic: do assets equal liabilities plus equity? Does net income flow correctly from the income statement to cash flows? If something doesn't balance, it gets flagged — not shipped. The result is 21 million data points you can trust to be genuinely comparable.
Bloomberg and Capital IQ normalize data too. What's different here?
The core capability is the same — and we're upfront about that. Bloomberg, Capital IQ, and FactSet all employ teams to normalize financial data. The difference isn't quality; it's who gets access. Those platforms cost $20,000–$50,000 per year and are designed for institutional trading floors. FinEL was built from scratch for a different audience: independent investors, analysts, content creators, and small teams who need the same analytical foundation without the institutional price tag or workflow complexity. We're not a cheaper terminal — we're normalized financial data as its own product, built for how individuals actually work.
Where does the data come from?
Directly from SEC EDGAR — the same primary source Bloomberg uses. Every 10-K and 10-Q for 14,000+ publicly traded U.S. entities is ingested, parsed, and classified using our proprietary models. We don't license data from third-party aggregators or repackage someone else's feed. The entire dataset is built in-house, from the filing to the finished data point.
Can I compare companies across different industries?
Yes — that's the whole point of normalization. Because every company's financials are mapped to the same schema, you can compare Apple's operating margin to Walmart's, or benchmark NVIDIA's capital efficiency against Pfizer's. Some metrics are naturally more meaningful within an industry, but the standardized structure makes cross-industry analysis genuinely possible. Industry averages provide additional context so you can see both the absolute comparison and how each company performs relative to its own peers.
What can I do with the AI Explorer?
Ask questions in natural language and get answers grounded in normalized financial data — not generic web scraping. "Compare AAPL and MSFT gross margins over 5 years" returns an actual chart built from classified data. "Which semiconductor company has the highest ROIC?" queries the real dataset, not a language model's training data. Because the underlying data is normalized, the AI can make cross-company comparisons that would be unreliable with raw, as-reported numbers.
Do you offer an API or MCP server?
Both. Pro subscribers get a REST API for programmatic access to normalized financial data — line items, ratios, financial statements, and screener queries. Pro subscribers also get access to our MCP (Model Context Protocol) server, which lets you connect FinEL's data directly to AI tools like Claude, Cursor, or any MCP-compatible client. Ask your AI to pull comps, compare margins, or analyze filings — powered by the same classified data that runs the platform, not raw web scraping.
How fresh is the data?
Financial data is updated as new filings are processed. When a company files a 10-K or 10-Q with the SEC, our pipeline ingests, classifies, validates, and publishes the normalized data. Market data (prices, indices, sector performance) updates throughout the trading day. Fund holdings from SEC NPORT-P filings are updated quarterly as they become available.
See what comparable data reveals
Join the waitlist. We'll reach out when your spot opens.